The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Show
Points: 135.00
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Branded Entertainment
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Best of Integrated
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Experiential & Immersive
Points: 90.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: CMO Pencil
Points: 90.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Green Pencil
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Creative Use of Data
Points: 90.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Best of IP & Products
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Out of Home
Points: 90.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Best of Music & Sound Craft
Points: 90.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Fusion Pencil
Points: 90.00
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client: Black Business and Professional Association, et al.
Category: Fusion Pencil
Points: 90.00
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Interactive & Mobile Craft
Points: 90.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Out of Home / Brand Installations
Points: 45.00
Welcome to the Flavourhood
Agency: john st. / Toronto
Client: DoorDash Canada
Category: Craft / Animation
Points: 45.00
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Best of Design
Points: 45.00
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Music Videos
Points: 45.00
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client: Walmart
Category: Mobile Apps
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Detectives
Agency: Apple
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 45.00
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX
Category: Television & VOD / Long Form - Single
Points: 45.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Online Films & Video / Long Form - Single
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Online Films & Video / Long Form - Single
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Online Films & Video / Long Form - Series
Points: 45.00
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Craft / Writing
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Use of Visuals
Points: 45.00
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Integrated PR Campaign
Points: 45.00
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy
Category: Writing / Single
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Writing / Series
Points: 45.00
The Journey
Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York
Client: Zillow
Category: Visual Effects / Single
Points: 45.00
Our Little World
Agency: Rethink / Toronto + IKEA + Scouts Honour + a52 VFX
Client: IKEA Canada
Category: Visual Effects / Single
Points: 45.00
The Reset
Agency: The Mill / New York
Client: Verizon
Category: Visual Effects / Single
Points: 45.00
Building a More Inclusive Camera, Together
Agency: Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York
Client: Snapchat
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 45.00
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Experiential / Brand Installations
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Integrated Campaign
Points: 45.00
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation
Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Creative Effectiveness
Points: 45.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Integrated Branding Campaign
Points: 45.00
Lost Tapes Of The 27 Club
Agency: Rethink / Toronto + Over The Bridge
Client: Over The Bridge
Category: Custom Content
Points: 45.00
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Experiential Radio & Audio
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Dynamic Data Visualization
Points: 45.00
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Craft / Use of Technology
Points: 45.00
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Green Pencil
Points: 45.00
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Storytelling
Points: 45.00
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Digital Product / In-Market
Points: 45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Show
Award:
2022 Best of Show Best of Show Pencil
Points:
135.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Experiential & Immersive
Award:
2022 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Real Tone
Category:
CMO Pencil
Award:
2022 CMO Pencil CMO Pencil
Points:
90.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Award:
2022 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Award:
2022 IP & Products Best of Discipline Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Out of Home
Award:
2022 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Black Business and Professional Association, et al.
Title:
The Micropedia of Microaggressions
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Out of Home / Brand Installations
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
OFFF Dach
Title:
Repeater
Category:
Craft / Animation
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
DoorDash Canada
Title:
Welcome to the Flavourhood
Category:
Craft / Animation
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
45.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Music Videos
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Mobile Apps
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Apple
Title:
Detectives
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
FTX
Title:
Don't Miss Out
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Series
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Roast Day
Category:
Craft / Writing
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Use of Visuals
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated PR Campaign
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Series
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Verizon
Title:
The Reset
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Snapchat
Title:
Building a More Inclusive Camera, Together
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Campaign
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
45.00
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Custom Content
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Dynamic Data Visualization
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Storytelling
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
45.00
